by Jon Tucker | Customer Service
What Could Kill Your Business This Holiday? By Jon Tucker In e-commerce, a huge portion of your sales come during Q4. It can be a great time of year, but it can also be hell if things break in your business. One or two small problems can kill your revenue for the...
by Jon Tucker | Customer Service, Live Chat
7 Actual Live Chats That Either Won or Failed Live Chat services are a perfect way for businesses to connect on a personal level with their customers. However, if you do not take care to have an effectively run Live Chat service, it can come back to haunt you. In...
by Jon Tucker | Case Study
How One Live Chat Led to A Recurring Order of $2000 – A Case Study Businesses tend to spend thousands on new customer acquisition, despite returning customers being far more valuable. According to a report by Monetate, in the last quarter of 2015, returning...
by Jon Tucker | Customer Service
Everyone talks about driving more traffic to eCommerce stores, but if you nail your customer service process (especially pre-sale service), you can 2-3x your stores conversion rate. This happens because visitors are taken care of, their questions are answered, and...
by Jon Tucker | Conversion Optimization, Podcast
Product listings are a key part of selling products online. Having great quality product images boosts conversions, but creating high-quality product images for every single one of your products is difficult. In this episode of eCommerceScale.com, Brian Guidry from...
by Jon Tucker | Conversion Optimization
You work hard to get your website visitors to the point where they’re ready to purchase. But if you make the below mistakes, you’re going to lose a large % of these buyers during the checkout process. (1) Not Using Live Chat to Answer “Quick Questions” People have...
by Jon Tucker | Conversion Optimization, Podcast
People won’t buy your product if they don’t understand it. Using only text and images, even if they’re well designed, only communicates a certain amount of information. Using product videos to demonstrate your products enables visitors to learn so...
by Jon Tucker | Customer Service, Technology and Tools
Getting questions from visitors is natural, especially if you’re driving a lot of traffic to your store and using tools like live chat to engage with as many interested prospects as possible. But that can lead to a lot of incoming email questions for you to...
by Jon Tucker | Email Marketing, Podcast, Website Conversions
As an established eCommerce store you already have a customer base, and are getting orders every single day. If you’re not using effective email marketing to leverage those emails and that website activity, you’re missing out on additional sales...
by Jon Tucker | Podcast, Strategy and Management
How you build and operate your business can determine how valuable that business is when you decide to sell it in the future. Even if you’re not planning to sell your business anytime soon, you should be aware of certain mistakes you might be making that can...
